Blog posts from Business Architecture Archives - Differentis

How the best companies embrace Digital, a “One Direction” story

By Ronald Mackintosh


Date 22 January 2016 Tags , ,

Employees and customers are starting to demand new ways of interacting which can only be achieved through digital processes and technology.

Most companies still have a long way to go on their Digital journey; often making the same mistakes, and learning the same lessons, painfully.

It is not only about mobile apps, bolting on an e-commerce platform or social media driven marketing; Digital creates the opportunity to build new personalised  joined up experiences for Customers, Partners and critically, Employees, changing the way your business is run.

 

So what is the key to shaping Digital initiatives to drive these experiences for your customers, partners and employees?

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