Blog posts from 2012 - Differentis

Enterprise Content Management: Is it an insurmountable opportunity?

By Andy Montgomery


Date 30 May 2012 Tags

Enterprise content Management (ECM) can significantly improve productivity, particularly in workflows, especially those with electronic collaboration, and can respond quickly and cheaply to compliance requirements.

However, in many companies ECM-related strategies have not been successful. There are three main reasons: First, business sponsorship of ECM has been insufficient to overcome the challenges of embedding the technologies and disciplines in to the business. Second, content is stranded in silos and largely unreachable for analysis – its discovery and distribution is haphazard and older content swamps newer content, and this overwhelms users. Third, ECM systems themselves are not designed to take account of workflows and user conditions – they fall increasingly short of users’ demands for collaboration, and the proliferation of overlapping ECM applications compounds user confusion and separation of content. Increasingly, users are abandoning legacy ECM systems because of poor user experience. As a result these companies are unable to extract much value from their content.

ECM applications are elective, not mandatory. Their adoption is critically dependent on the people and process elements of ECM implementations to generate and sustain commitment to their use. These elements are the most difficult aspects of building an effective ECM capability. However, the recent huge growth of inexpensive, highly capable ECM solutions creates a real opportunity to raise workflow productivity and meet compliance targets…if only companies could change their approach to ECM…

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